Start With Your Why: Kevin Keane on Business Transformation

Now as COO of Directed Action, he’s focused on making those same tools accessible to small businesses.

Kevin and Everett dig into what management consulting actually is (and when you actually need it), why transformation fails when leaders can’t articulate their why, and how a disciplined process of asking the right questions—not having all the answers—is what separates a great consultant from an expensive talker. Kevin also makes the case that the most valuable first step for any entrepreneur is going to a banker: because a lender will tell you the truth.

3 Takeaways:

1. Your “why” isn’t just motivational language. It’s the only thing that makes transformation, innovation, and culture actually hold together under pressure.
2. How to know when you need a board member versus a consultant—and why confusing the two keeps entrepreneurs stuck at the same level.
3. Going to a banker before you hire a consultant might be the most honest strategic feedback you can get.

“You have to tell ’em their babies ugly. You have to be independent enough and confident enough to say to leaders, this isn’t working.”

“You’re simply not gonna grow in a very effective way unless you can understand what your personal value proposition is—beyond the fact that you’re a founder.”

Learn more about Lendistry: lendistry.com
Learn more about Directed Action: directedaction.com
Want to learn from Kevin and the team at Directed Action? Find upcoming events: actionpath.directedaction.com/events