The Science of Leadership: Robert Green on Culture, Curiosity, & Innovation

NASA to Silicon Valley CEO? That’s Robert Green’s unconventional path to launching Dizzion, Inc., a secure virtual desktop company that’s changing how we think about cloud computing.

But here’s what makes Robert different: he brings a scientist’s mindset to the busy world of entrepreneurship. Robert and Everett dig into why great products still need brilliant marketing, how to raise money without losing your soul, and why being honest with your team (even when it hurts) builds the kind of culture that actually lasts.

Robert: “Science is really just a framework for solving problems—and leadership can be broken down in the same way.”

Robert: “A great product doesn’t sell itself. Without marketing, messaging, and value, even the best ideas can die on the shelf.”

Robert: “Resilience means owning your mistakes, being accountable, and never running away.”

00:00 – Career, compensation, or quality of life?
01:30 – Scientific approach to problem-solving
03:40 – The science of leadership: frameworks for people and growth
08:30 – Founding Dizzion on the back of a napkin
11:00 – Why co-founders and complementary strengths matter
15:50 – Setbacks, mistakes, and building trust with customers
19:40 – Myths of entrepreneurship: why good products aren’t enough
21:20 – Faith, family, and leadership resilience
22:40 – Staying ahead of technology through curiosity and learning
24:50 – Advice Robert Green would give his younger self

Connect with Everett: linkedin.com/in/everettksands
Connect with Robert: linkedin.com/in/rjgreen
Continue the conversation at smallbusinessunscripted.com
Learn more about Lendistry: lendistry.com