Bringing Game Day Discipline to Business with Azurá Stevens

Azurá Stevens is a power forward for the WNBA, but her understanding of business runs deep. Watching her dad start a food truck business, she learned that preparation, persistence, and authenticity matter as much in business as they do on the court.

In this episode, Azurá gets real about the parallels between professional sports and entrepreneurship—the intensity of high-pressure moments, the discipline of showing up daily without seeing immediate results, and why authenticity is the only strategy that works for building lasting partnerships.

What you’ll learn:

• Why daily habits matter more than quick wins in sports and business
• How to build brand partnerships that actually align with your values
• Why now is the time for businesses to invest in women’s sports

Azurá: “There’s a lot of parallels between on the court and business—discipline, putting in daily habits and not always seeing the results immediately, but eventually those coming to fruition.”

Azurá: “Just stick with it. Even seeing my dad start the food truck, there were so many unknowns, but things tend to work out the way that they need to.”

Azurá: “I always take a step back and ask: what am I learning right now? What is this situation trying to teach me?”

Timestamps:
01:00 – Career Priorities and Quality of Life
01:44 – Basketball Journey and Future Aspirations
02:44 – International vs. Homeland Basketball Experience
04:19 – College Basketball Experiences
07:50 – Pro Athlete Mindset and Challenges
08:50 – Hopes for the Future of Women’s Basketball
11:29 – Supporting Small Businesses
12:26 – Intensity in Business and Sports
13:22 – Building a Personal Brand
15:39 – Community Involvement and Awards
16:53 – Advice for Business Owners

Follow Everett on LinkedIn: linkedin.com/in/everettksands
Follow Azurá on Instagram: @azura_stevens
Same O Dame O’s Shrimp, Fish & Grits: @sameoshrimps
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